the UK marketplace for company sales

Brand owner of products for the foodservice industry

£10m to £25m
Food & drink, Service industries
UK Wide
17 June 2024

Business description

The company owns a number of well-known brands for a range of fast food and foodservice products, which offer customers premium quality along with competitive pricing to challenge brand leaders. It provides frozen fries and appetisers, condiments, breading, marinades, bakery products, and flour.

The company has a number of exclusive distribution agreements in place with factories in Europe and the UK, all of which are BRC accredited. The company retains significantly low overheads by utilising a business model whereby its products are shipped to the customer straight from the manufacturer.
Our clients are now offering the company for sale to enable them to realise the assured value of the business that they have built.
Offers invited.


  • Strong brand equity, with lucrative and significant brands available as part of
    the sale. 
  • Can provide wholesalers and fast-food or restaurant outlets with their own label brands and bespoke recipes across some of its product range, ensuring a high level of customer retention. 
  • Has built an easily scalable, loyal, stable customer base through creating bespoke recipes via its factory partnerships, serving foodservice wholesalers and distributors, fast-food restaurant franchises and outlets, as well as cash and carries. 
  • Operates from leasehold premises. 
  • Has approached a number of potential customers within the Chinese foodservice subsector, with partial volume already agreed with customers and manufacturers. 
  • Vast scope to expand further into different regions across the UK, such as the north and east of England. 
  • Extremely low fixed overheads make the company an ideal bolt-on acquisition, particularly for an overseas synergistic business looking to penetrate the UK market.


Turnover (£'000) Adjusted EBITDA (£'000)
2021 (Actual) 4,560 191
2022 (Actual) 7,214 414
2023 (Actual) 9,130 501
2024 (Actual) 13,305 1,199
2025 (Forecast) 17,731 1,666
  • Turnover of £9.1m achieved in YE23 with an EBITDA of £500k.
  • One of the main players in the UK’s frozen fries market. Sales outturn in YE24 between own-brand and factory brands of frozen fries are circa £10m.
  • Outturn of £13.3m in YE24 with a £1.45m gross profit and circa £1.2m EBITDA. Forecast turnover of £17.7m in YE25. 
  • Pursuing customers within the Chinese foodservice market is expected to result in an increase in turnover of approximately £2m for the first year, and growth of 30% per year moving forwards. 
  • Recently introduced frozen bakery category, with exclusive partners for the UK market, has the potential to increase turnover by £2m-3m. 
  • Has developed agreements with five new fast-food franchise customers, which is expected to generate circa £2m extra revenue per annum.

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