Operating from UK based office premises occupied under informal arrangement.
4 staff members.
The company has a strong environmental sustainability ethos and received B Corp Certification in 2024.
The brand is currently distributed across China (online), Germany (online and select perfumeries) and Norway (circ. 650 retail points), with pilot phase launched in Japan and South Africa in 2025.
Historic product placement in the UK with Harvey Nichols, Superdrug and Boots.
Throughout 2024 the company significantly grew its Direct to Consumer Platforms which include its website and Amazon.
Website conversion rate and repeat customer rate for the period September - December 24, 3.36% and 29.47% respectively. Over 220 customers currently on auto renew subscriptions.
Tangible assets include stock, cost value c. £314k, retail value £1.7 million. Office equipment etc.
Intangible assets and intellectual property include associated domain names, web content, Trademarks, customer contact database, Social Media accounts, product formulations etc.
Turnover (£'000) | Adjusted EBITDA (£'000) | |
---|---|---|
2022 (Actual) | 1,571,140 | 0 |
2023 (Actual) | 725,136 | 0 |
2024 (Actual) | 1,926,110 | 0 |
April 24 - Dec 24: Turnover 892,594
Offers
An urgent sale is being sought and therefore interested parties should make contact without delay to confirm their expression of interest. Final and/or indicative offers will be required by 12:00 noon Thursday 20th February 2025
Further information will be provided on receipt of a signed NDA
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