Founded in the 1960s, the company has established itself as a market leader in B2B communications for the FMCG sector. Acting as a complete end-to-end service provider, the company offers content design, video production, VR services, live events, collaboration/customer centres, and analysis, research and category strategy – a suite of services unmatched in breadth within the industry.
The company oversees communication needs across the entire business ecosystem, from corporate communications and product launches to sales, marketing, range reviews, training, supply chain, and customer presentations. Four divisions of the business (Live Events & Video production, Business Content, VR and Permanent & Pop-up Builds) are undergoing strong growth, with an ambitious five-year target, with the right partner, to achieve £6 million in turnover.
The firm holds a dominant market position, positioning itself as the leading authority in the design and build of customer centres and VR production in the UK FMCG market. In the food and beverage and wider FMCG sector, the firm has developed long-standing relationships with world-renowned conglomerates. Beyond FMCG, the firm has delivered projects for energy, telecommunications and packaging giants, with the company actively seeking further opportunities to broaden its cross-industry presence.
The company's competitive advantages include its comprehensive service offering, proprietary VR software for product storytelling, expertise in customer centre development, and strong capabilities in category vision messaging and presentations.
Throughout its existence, the company has remained highly dynamic and resilient in the face of industry changes and challenges, adapting in the late 1990s to FMCG players’ growing focus on a category-driven approach to growth and reinventing its virtual live events delivery across the UK and Europe in response to the COVID-19 pandemic. It looks set for substantial growth over the next few years, driven by increasing corporate interest in VR and immersive story-telling, ramped-up sales efforts, and expansion into new geographies/market sectors.
A potential acquirer of the company stands to gain:
Immediate access to major FMCG clients
Opportunity to cross-sell and upsell additional services to these high-value accounts
Proprietary technology assets, including in-house VR software which offers a competitive edge in immersive brand storytelling
Expertise in designing and implementing cutting-edge customer experience centres
Integration of a highly skilled workforce and management team with specialised industry knowledge
Deep understanding of FMCG market dynamics and consumer behaviour.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2022 (Actual) | 2,227,730 | 299,313 |
| 2023 (Actual) | 2,029,480 | 332,522 |
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