the UK marketplace for company sales

Ground care products, chemicals & seeds

£10m to £25m
Agriculture, forestry & fishing, Miscellaneous, Service industries
UK Wide, Outside UK
21 June 2022

Business description

An independent specialist advisor and supplier of ground care products, including fertiliser, seed, agrochemicals, equipment and biopesticides, for commercial and private customers throughout the UK and the Republic of Ireland.

The company operates a state-of-the-art e-commerce platform, which enables it to capture a wide audience of potential customers, from DIY enthusiasts through to professional users.

Due to the diversity of the products the business sells, essentially any property, public space, sports venue or business in the UK is a potential customer and as such, there is huge potential to grow its current brands, as well as add new products into the range.


  • Supplies a comprehensive range of own brand products, which support higher profit margins. 
  • Provides up-to-date advice on technical, practical, legal and environmental issues surrounding the use of pesticides, nutrition, seed and associate products. 
  • Benefits from a wide-ranging and diverse customer base spanning 22 sectors. 
  • Many of its customers are high profile, blue-chip organisations. 
  • 35% of revenue is derived from its e-commerce platform, which receives between 70,000 and 100,000 views per month. 
  • Well-placed for when new legislation comes into effect in 2023 and parallel trade imports are no longer allowed. 
  • Built up an experienced and knowledgeable management team, which is able to effectively manage the business with minimal support.


Turnover (£'000) Adjusted EBITDA (£'000)
2019 (Actual) 7,240 582
2020 (Actual) 9,931 1,128
2021 (Actual) 13,552 1,120
2022 (Forecast) 15,764 1,831
2023 (Forecast) 18,128 2,003
  • Turnover of £13.5m in YE21 with an adjusted EBITDA of £1.1m.
  • YE22 forecast turnover of £15.7m, increasing to £18.1m in YE23. 
  • YE22 projected adjusted EBITDA of £1.8m. 
  • Improving profit margins due to increasing the profile of higher margin, own brand products. 
  • Exclusive supply agreements are in place with several major customers, averaging three years in term, providing a strong stream of recurring revenue.

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