the UK marketplace for company sales

Home decor retailer

£10m to £25m
Leisure, Miscellaneous, Retail & wholesale
UK Wide
17 June 2024

Business description

Having established numerous trademarks, Project Clover offers a broad array

of internal and external home décor and associated products, such as outdoor furniture and heating; indoor and outdoor lighting; electrical fireplaces and heaters; storage and decorations; hand, garden and garage tools; and gifts.
The company utilises suppliers in the UK to resell goods. Entities in the Far East operate as product manufacturers, working collaboratively with the business’s design personnel to produce own-brand items, while maintaining quality and relevance within the industry.
Our client is offering the business for sale to facilitate other, unrelated endeavours and lifestyle changes. Offers invited.


  • Primarily sells its products to customers within the UK, with some European
    sales, presenting vast potential for geographic expansion. 
  • Has retained a versatile workforce, with employees able to take on greater responsibility, post-completion. 
  • The Commercial Director is well placed to take over the shareholder’s role post-sale; an increase in their salary to absorb Managing Director responsibilities has been factored into the adjusted EBITDA. 
  • Operates from large warehouse premises, which will be offered on a long-term lease to the business acquirer. 
  • The warehouse places the company in a prime position close to major transport links, facilitating nationwide product distribution.


Turnover (£'000) Adjusted EBITDA (£'000)
2022 (Actual) 11,056 748
2023 (Actual) 8,986 400
2024 (Actual) 10,870 172
2025 (Forecast) 14,056 827
  • Generated a YE23 turnover of £8.98m, with an adjusted EBITDA of £400k.
  • Whilst the company experienced a dip in YE23 as a result of the cost-of-living crisis, it is forecast to achieve a turnover of £10.8m in YE24 and £14m in YE25. 
  • Adjusted EBITDA forecast to increase by 106% between YE23 and YE25. 
  • Currently, 65% of revenue is procured through Amazon, with sales also received via eBay, the business’s own e-commerce website, and other platforms. 
  • Active advancements are underway to boost the business’s presence and volume of sales received through its own e-commerce website. Current marketing performance levels have increased the engagement rate by 400%, and a projected 100,000 visitors accessing the website per month should be attainable.

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