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Indoor cycling rocker plates

Less than £0.5m
UK Wide
01 April 2021

Business description

This is an exciting opportunity to acquire a business which designs, manufactures, and sells turbo training rocker plates for indoor cycling. Established in 2008, the company has grown to become one of the largest global retailers of plates which improve performance, comfort and enjoyment for indoor cyclists. The key principle remains the same across all plates- to bring the outdoors to the indoors cycling environment, providing a more realistic ride. There are 7 different models currently sold through the company’s website and it is continually developing new products to bring to the marketplace. 

Beginning with a small target market of hardcore cyclists, the business has since developed and enjoyed massive growth over the past 2 years, becoming popular with millions of professional amateur cyclists alike. It boasts a 4.8 (Excellent) score on Trustpilot with many more outstanding reviews on Yotpo. Additionally, it has received various press coverage and has several professional riders using its product. The company’s success is centred around two key factors- its fantastic, reliable product and its unbeatable customer service. Its pricing, marketing, and planning have also helped the company to thrive. The Covid-19 lockdown and the wider growing interest in rocker plates saw an almost 600% growth in sales during 2020. Although an asking price is listed below, the business is ultimately open to bids.


  • Excellent Reputation
  • Loyal Customer Base
  • Huge Growth Opportunity
  • Low overhead costs


Turnover (£'000) Adjusted EBITDA (£'000)
2020 (Actual) 351 123

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