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Children’s bookshop

Less than £0.5m
Creative industries
08 January 2021

Business description

Has a loyal customer base and established relationships with publishers and local schools. The Bookworm is ideally located on a busy parade of high street shops with constant footfall. Salescome from repeat customers, walk ins, telephone and email orders delivered to the local areas of Hampstead Garden Suburbs, Golders Green and Belsize Park.

This represents a fantastic opportunity to acquire an established bookshop that is fully operational with existing management and staff. The shop is for sale along with its current stock of children’s classics as well as new releases and educational texts. The shop has been in the same premises since 1992 with custom fitted shelving and has been a keystone member of the local high street and responsible for helping countless children to find a love of reading.


• Approximately £2,000 sales per week
• Current stock worth £85,000+
• Government grant of £25,000 in mid 2020


  • Revenue increased since COVID-19 and forecast to continue with consumers preferring to support independent booksellers 
  • November 2020 launch of independent booksellers website directing online customers away from Amazon 
  • 20+ year relationships with publishers securing key releases at favourable rates 
  • Rolling lease moving forward at discounted rate from current quarterly amount 
  • Frequent book signings and readings by best-selling authors such as Anthony Horowitz thanks to existing network in the children’s booksellers market

Reason for sale

Founded by Ruth Swindon after 20+years experience in publishing, the shop has been running since 1992 and is for sale by the executors of the late Ruth Swindon’s estate.

Additional information

- Established and loyal staff and management who handle orders to publishers and customers
- Long standing relationship with accountants who manage the bookkeeping and payroll

- Alternative Revenue Possibilities:

• Sales generated from books as well as wrapping paper and cards as well as gifts and book tokens
• Profitability of wrapping paper and cards offers a great opportunity to expand this portion of sales

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