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Online door retailer

£5m to £10m
Retail & wholesale
East Midlands, UK Wide
17 June 2021

Business description

A well established and growing online retailer of premium, well priced oak and veneer doors and accessories direct to the consumer. The Company supplies a wide range of interior and exterior doors alongside ancillary products such as oak skirting and architrave, door hardware, oak flooring, oils, waxes and paints.

The company has developed sophisticated in-house e-commerce marketing and SEO capabilities, with a predominant Google ranking, trading via two websites. With over a decade of online marketing experience, impressive growth rates and growing levels of profitability, this is an excellent opportunity for existing operators or new entrants to gain a significant footprint in the UK online market.

Following a period of growth, the company has recently moved to new premises in the East Midlands. 

Having incorporated and grown the company into a strong and successful business, the shareholder wishes to realise the value generated.


  • Commanding market position: Recognised as being the go-to, online destination for premium, high quality oak doors in the UK;
  • In-house marketing and SEO capabilities: Over a decade of web and online marketing development, ensuring a predominant Google ranking;
  • Outstanding reputation: Highly regarded business with a strong reputation for service and quality, demonstrated by 5* customer ratings and reviews;
  • Excellent supplier relationships: Strong and UK-exclusive overseas supplier relationships with high barriers to entry;
  • Strong performance: High growth rates operating in a growth market, with good cost control, increasing profitability and high levels of cash generation; and 
  • Established, highly motivated and enthusiastic second-tier management: Limited day-to-day involvement from the 100% shareholder.


Turnover (£'000) Adjusted EBITDA (£'000)
2017 (Actual) 4,372 263
2018 (Actual) 4,543 494
2019 (Actual) 5,466 681
2020 (Actual) 5,627 647
2021 (Forecast) 6,806 903

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