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Online gift retailer

£0.5m to £1m
Retail & wholesale
UK Wide, Outside UK
16 June 2022

Business description

Established in 2019, the online retailer has already achieved great impact in its sector, proving to be popular among customers who are looking for specialised gifts for their partners, friends, and families. 

Focussing on a set of key bestseller product ranges, the business manages to avoid the clutter seen among some of its competitors. The business is unique in its provision of personalised gifts, included jewellery and printed canvases. 

The business stands out due to the fact it has automated systems established for ordering, supplier, and customer communications. 

The business has two fulfilment methods – the first is dedicated to getting its best-selling shipped to customers more quickly with UK-based fulfilment, using third-party fulfilment such as FloStream, which is situated close to Heathrow Airport.

The second method is direct from supplier (based in China) to the customer, used for additional items in their product range but also for any personalized gifts. Delivery times depend on the product, its size, and if there is any personalization but it typically spans 7-18 days.


  • Growing online gift retailer serving the globe
  • A focus on personalised gifts and key bestseller product lines ensures a key differentiator in the market
  • Great scope for growth with additional product lines and members of staff
  • Potential to create dynamic customer community with referral scheme and by partnering with influencers.
  • Strong branding and processes in situ
  • Large existing customer base


Turnover (£'000) Adjusted EBITDA (£'000)
2021 (Actual) 0 47,910
2022 (Actual) 0 28,790


  • Introduce robust marketing and social media presence to build network of customers
  • Offer variation on product lines

Prospective purchasers

  • 100% share sale
  • Prospective purchasers will be required to sign an NDA.

Reason for sale

The seller feels that scalable growth could be better achieved by someone with the available time resource. Our client has other interests and cannot therefore devote the time required to achieve scalable growth. 

Additional information

We are advised that the 2022 figures are lower that 2021 due to the seller having not invested time into the business. However, there has been a focus on price testing and increasing net margins, which has delivered better overall profitability margin against turnover. 

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