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Online retailer of niche home decorative products

£0.5m to £1m
Retail & wholesale
West Midlands
26 November 2020

Business description

This profitable and growing company has been established for over 20 years. It is now a market leader in a fairly niche, but still significant, sector of the home improvement market.

Competing with both DIY chains and other online retailers, it differentiates itself by offering the widest range in its sector, by own branding, and by giving high levels of customer support.

An excellent reputation is demonstrated through independent reviews.

The vendor works in the business full-time. There is one additional full-time employee, plus part-time mail room support.

The business is currently located in Birmingham, but operates a drop-shipping model, with no stock carried, and so would be easy to relocate.

Sales have grown year from £545k in the y/e June 2018 to £830k in the y/e June 2020. Similar sales are anticipated in the current year. Adjusting for an appropriate cost of management, the business delivers an adjusted EBITDA of £120k.

The vendor is looking for a fresh challenge and hence the company is being marketed for sale.

The guide price for 100% of the shares of the business is £345,000 and it will be sold with a debt free, cash free Balance Sheet.

The acquisition will equally suit trade buyers looking to extend their product range or strengthen their online presence, or private individuals or small teams looking to purchase a profitable lifestyle online retail business.


  • Own product range
  • Niche sector with robust margins
  • Drop ship model with no stock carried
  • Strongly cash generative
  • Relocatable


Turnover (£'000) Adjusted EBITDA (£'000)
2018 (Actual) 545 58
2019 (Actual) 720 80
2020 (Actual) 830 115

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