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Online retailer of safety products

£2m to £5m
Miscellaneous, Retail & wholesale
UK Wide, Outside UK
09 May 2019

Business description

The company offers a range of baby and child safety products including stair gates, bed rails, fire guards, multi-panel barriers and high chairs.

In addition to a varied product offering, the company offers expert advice and information, with a dedicated customer service team which is well-trained and offers expert information and in-depth knowledge relating to baby and child safety.

Our clients are offering the business for sale to facilitate growth of the company and would be willing to remain for a handover post-sale, subject to negotiation.

Offers invited.


  • 5,000 orders each month, with additional repeat orders for trade clients.
  • Own-branded products.
  • International sales territory.
  • Strong history of positive independent customer reviews for its products and services.
  • A number of client relationships have been in place for over 10 years.
  • Strong second-tier management team in place, able to run the business on a day-to-day basis.
  • Operates from freehold premises.
  • Growth highly achievable through product range extensions, new suppliers and new product ranges.


Turnover (£'000) Adjusted EBITDA (£'000)
2016 (Actual) 3,051 257
2017 (Actual) 3,382 332
2018 (Actual) 3,743 362
2019 (Actual) 3,734 440
2020 (Forecast) 3,740 449

  • FY19 turnover of £3.73m with an adjusted EBITDA of £440k.
  • Projected FY20 turnover of £3.74m with an EBITDA of £449k.
  • Gross profit set to increase by circa £50k from FY18 to FY20.
  • Shareholder funds increasing year-on-year.

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