the UK marketplace for company sales

Retailer of luxury watches

£5m to £10m
Leisure, Miscellaneous, Retail & wholesale
UK Wide, Outside UK
09 July 2024

Business description

Project Marigold retails luxury-branded watches. The products are primarily

obtained new and unworn from customers via authorised dealers, as well as
through an international wholesale network.
The business sells watches from brands such as Rolex, Audemars Piguet, Omega, Breitling, Cartier, and Patek Philippe.
The company has retained an enviable position within the watch dealer industry, with its D2C and B2B activities leading in a competitive marketplace due to its high-calibre management expertise.
The business offers outright, part-exchange and consignment sale structures when acquiring watches from customers, strengthening relationships.
Our client is offering the company for sale to realise a planned exit strategy while facilitating further growth utilising the acquirer’s resources. Offers invited.


  • Whilst the majority of sales are derived from UK-based private individuals, the company’s wholesale network spans across the USA, Europe and Asia. 
  • Optimised e-commerce website encourages prospective customers to directly engage with the sales team. 
  • Ideally positioned to benefit from trends within the wider luxury watch market; recent brand visibility among high-profile personnel is expected to strengthen the business’s prominence. 
  • Day-to-day operations overseen by two second-tier managers. 
  • Operates from premises in Northern and South East England. The latter facilitates high levels of passing trade from domestic residents, international tourists and dealers. 
  • Existing operations can accommodate the introduction of lower value watches to increase stock levels and customer appeal.


Turnover (£'000) Adjusted EBITDA (£'000)
2021 (Actual) 7,002 68
2022 (Actual) 6,642 214
2023 (Actual) 8,800 310
2024 (Forecast) 10,600 420
  • Generated a YE23 turnover of £8.8m and EBITDA of £310k.
  • Projected to achieve a YE24 turnover of £10.6m and EBITDA of £420k. 
  • Approximately 80% of the revenue is secured from new customers, demonstrating the continual demand for its stock. 
  • Average sales value of circa £11k.

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