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Vaping equipment & e-liquid products

£5m to £10m
Miscellaneous, Retail & wholesale
UK Wide, Outside UK
07 January 2021

Business description

The company is a reputable, multi-award-winning supplier of high-quality vaping equipment and e-liquid products, operating from several retail stores in the West Midlands and trading nationally and internationally via a comprehensive e-commerce website. 

The broad range of products offered by the company and the quality of the service that it provides have earned it an excellent reputation in its sector and facilitated the establishment of strong relationships with customers, as the business continues to benefit from the rapid growth of the electronic cigarette market. 

Having quickly established a prominent position within the sector, the owners are now offering the company for sale as they wish to pursue alternative business ventures.


  • Works with a variety of respected manufacturers and suppliers based across the globe to provide an extensive selection of branded products, including a number of exclusive items. 
  • Currently provides products and services to 10,000 retail customers and 1,000 wholesalers each year, 75% of whom provide reliable, repeat business. 
  • Utilises a comprehensive, user-friendly e-commerce website, maintaining a prominent online presence and receiving a steady stream of orders on a daily basis. 
  • Highly experienced and knowledgeable team in place, with several shareholders willing to remain with the business, post-sale. 
  • Operates from several retail stores in prominent trading locations and a central office/warehouse facility based in the West Midlands.


Turnover (£'000) Adjusted EBITDA (£'000)
2017 (Actual) 4,947 548
2018 (Actual) 6,983 754
2019 (Actual) 7,389 580
2020 (Actual) 7,572 445
2021 (Forecast) 8,317 986
  • Achieved turnover of circa £7.6 million in YE20, with an EBITDA of £455k.
  • Turnover is on course to reach £8.3 million in YE21.
  • Both turnover and gross profit have grown consistently year-on-year since the company’s foundation, owing to the sustained strength of the electronic cigarette market. 
  • At present, approximately 66% of the company’s revenue is generated from its wholesale customers, with retail sales currently being split roughly 50/50 between online and retail sales.

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