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Wholesaler of foods, beverages & non-food products

£10m to £25m
Food & drink, Motor dealerships
East Midlands, West Midlands
19 February 2024

Business description

The company is a specialist wholesaler of foods, beverages and non-food products to the catering trade, working with a wide range of clients based

across the Midlands.
Offering an extensive selection of products, including fresh meat, fruit and vegetables; frozen and chilled foods; beverages; ambient groceries;
and non-food products, the company works with a number of established buying groups to offer high-quality products.
The shareholders are now offering the company for sale as they wish to spend more time with their families and are planning their exit strategies, whilst ensuring the continued prosperity of the business following their departure.


  • Offers thousands of products, including locally sourced produce and products
    from global brands, supplying a full range of items that caterers may require.
  • The company operates with extended opening times and offers dependable next-day delivery services, further differentiating itself from its competitors. 
  • Operating regionally, the company benefits from a strong presence within the Midlands, with an excellent reputation in the area. 
  • Currently works with circa 1,000 active clients and maintains long-standing client relationships, with a significant proportion of revenue being generated from returning custom. 
  • Experienced team in place, including a dependable team of field sales representatives, who have played a key role in the company’s continued growth. 
  • Operates from well-connected, centrally located leasehold premises based in the Midlands.


Turnover (£'000) Adjusted EBITDA (£'000)
2020 (Actual) 11,795 777
2021 (Actual) 10,476 875
2022 (Actual) 15,581 1,472
2023 (Actual) 18,258 1,721
  • Achieved turnover of £18.25 million in YE23, with an adjusted EBITDA in
    excess of £1.7 million. 
  • Maintains consistently strong gross profit margins, averaging 30% across the last three years. 
  • Benefits from a significant, diverse client base, with no reliance on any key clients. Thousands of orders are received each week, with a current average order value of £180. 
  • The industry has a significant barrier to entry, with a large capital investment in product range, freezers and multi-temperature delivery vehicles, along with a sizeable workforce, being required. As a well-established operation, the company already has these in place. 
  • As such, the acquisition of the company presents an ideal opportunity for a buyer to enter the highly lucrative wholesale food and beverage distribution sector, with an established client base already in place.

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