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Wild bird food, caged bird feeds & racing pigeon corn

£5m to £10m
Engineering, Food & drink, Leisure, Miscellaneous, Retail & wholesale
UK Wide
20 November 2023

Business description

The company is a specialist manufacturer and wholesaler of wild bird food, caged bird feeds and racing pigeon corn mixtures, supplying products under several established brands.

Operating nationally, the company has built up a significant client base, with
its brands being synonymous with quality, ensuring that it stands apart from
competitors within its sector as a trusted supplier.
The company is now being offered for sale as part of the shareholders’ exit strategy, presenting an ideal opportunity for a purchaser to acquire a successful, growing business that retains ample scope for further expansion.


  • Utilises established processes to produce unique, specially formulated feeds,
    ensuring all products are of a consistently high standard. 
  • Sales are generated through an established e-commerce store, through sales staff or via repeat custom. 
  • Benefits from a diverse client base, predominantly working with pet retailers, e-commerce stores, garden centres and bird breeders. 
  • Maintains long-standing relationships with clients, many of which span over 10 years, with the vast majority of clients providing regular, recurring business. 
  • Skilled and dependable team in place, capable of managing most day-to-day operations with minimal oversight. 
  • Operates from leasehold premises based in South England, which benefit from on-site production, storage and office facilities.


Turnover (£'000) Adjusted EBITDA (£'000)
2019 (Actual) 5,344 222
2020 (Actual) 4,992 18
2021 (Actual) 4,823 357
2022 (Actual) 5,045 526
  • The company achieved turnover in excess of £5 million in YE22, with an
    adjusted EBITDA of circa £530k. 
  • Whilst profits were temporarily impacted by the pandemic, they have since grown to record levels and are projected to rise in the current financial year. 
  • Possesses machinery, forklifts and other assets collectively costing over £650k.

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