Beauty product manufacturer/retailer

Reference

S13452

Turnover

£0.5m to £1m

Sector(s)

Manufacturing, Retail & wholesale

Region(s)

South East England

Added

28 May 2026

Business description

Established in 2019, the company is a wide-ranging beauty brand, offering its own line of eyebrow, lash lift and makeup products. The brand stands out in the market as the sole UK-based manufacturer offering home brow lamination kits.

Defined by their planet-first approach, the company’s own proprietary trademarked line of make-up, dye, lamination and lash-lifting products are distinct on the market for their natural, plant-based and ethically-sourced ingredients.

Approximately fifty percent of revenue derives from the company’s own brow lamination product range, reflecting its position as an early player in this now highly popular market.

The company has recently established a partnership with a leading third-party logistics (3PL) provider, which has eliminated the need for in-house warehousing staff and fully automated the fulfilment process.

The company’s key offerings include:

• An early player in the eyebrow lamination market, reflected in the company’s excellent sales record and repeat customer base
• A trademarked line of vegan, cruelty-free and natural make-up and beauty treatments that are unique on the market
• ESG-minded business, with ongoing donations to and ongoing partnerships with assorted charitable organisations
• Opportunities for lucrative trade partnerships or franchising
• Scope for increasing brand awareness via social media and content marketing
• An outstanding financial profile, with a turnover of £757,680 in 2025.
• A highly resilient business model that adapted and survived throughout the 2020/2021 lockdowns.

The shareholders see an exciting future for their brand, with opportunities to establish trade partnerships with high-end retailers such as John Lewis, Harvey Nichols, Harrods, and Sephora. Franchising the brand on a global scale could also create additional income streams.

The shareholders are also open to the sale of their complementary business. Their vision for this brand is to comprise “new age” skin care bars featuring futuristic décor that would leverage artificial intelligence to conduct an in-depth analysis of customers’ skin.

Highlights

• A trademarked line of vegan, cruelty-free and natural make-up and beauty treatments that are unique on the market
• Known for responsive customer service with a 4.7/5 rating on Trustpilot
• An outstanding financial profile with a turnover of £757,680 in 2025.
• Exciting growth prospects

Financials

	Turnover (£'000)	Adjusted EBITDA (£'000)
2023 (Actual)	784,622	154,552
2024 (Actual)	773,028	186,899
2025 (Actual)	757,680	190,569

Opportunities

• Scope to expand into the highly lucrative, growing and as yet untapped B2C category.
• Opportunity to establish trade partnerships with high-end retailers.
• Significant scope for increasing brand awareness via improved marketing

Prospective purchasers

• 100% share sale
• Prospective purchasers will be required to sign an NDA

Reason for sale

The shareholders feel that they do not have the personal or financial resources to facilitate the business’ growth.

Additional information

The company operates from leased premises.