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D2C provider of children’s electric ride-on vehicles

Reference
S12942
Turnover
£5m to £10m
Sector(s)
Leisure, Miscellaneous, Service industries
Region(s)
UK Wide
Added
30 September 2025

Business description

The company is a D2C platform offering ride-on vehicles, from 6V, 12V, and 24V electric ride-on cars, SUVs, quads, and construction vehicles, to 50cc-110cc petrol ATVs and drift buggies.
The products are offered across two premium, established brands, one of which is aimed at children aged between one and eight years, whilst the other is aimed at those aged eight years and above. The extensive high-quality product portfolio grows with a child and maximises lifetime customer value.
Our clients are now offering the company for sale to facilitate growth under the impetus of new ownership.
Offers invited.

Highlights

  • Proprietary technology stack that includes an artificial intelligence (AI) chatbot, parts-compatibility database, and returns automation, underpinning scalability, protecting margins, and creating a high barrier to entry.
  • 15% repeat purchase rate in 12 months with an AOV of £182.
  • Customer base of more than 75k lifetime customers.
  • Scalable infrastructure capable of supporting 5x growth with minimal
    incremental capex.
  • Succession plans in place to train an existing staff member capable of taking on a management role.
  • Plans are in place to scale geographically into Europe and introduce
    complementary products, such as outdoor toys, to grow sales.

Financials

Turnover (£'000) Adjusted EBITDA (£'000)
2022 (Actual) 3,512 297
2023 (Actual) 8,007 447
2024 (Actual) 8,070 994
  • Turnover of £8m achieved in YE24, with an adjusted EBITDA of circa £1m.
  • Turnover growth of 129% between YE22 and YE24.
  • Achieves an average cross-sell rate of 49%.

Opportunities

Prospective purchasers

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