Established in 2016, the company specialises in live escape room and axe-throwing experiences. The company now occupies four city-centre locations (three in London and one in Leicester) and comprises 16 themed escape rooms and eight axe-throwing lanes.
The company has undergone significant growth in recent years, turning over some £1.2m in 2023 – a 26% increase on the previous year. With the addition of its latest venue in 2022, the shareholders expect a further hike in revenue to £1.5m for the financial year ending June 2024.
The company also benefits from an impeccable reputation in the market with an impressive average rating of 4.9/5 across 3000 reviews.
The company’s value proposition
Outlook
Shareholders anticipate robust growth fuelled by a strategic social media marketing push. They have advised that they only allocate 10% of their advertising budget to social media at present.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2021 (Actual) | 208,011 | 147,770 |
| 2022 (Actual) | 957,784 | 274,234 |
| 2023 (Actual) | 1,207,450 | 290,531 |
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