This well established East Midlands based business manufactures handcrafted bed frames and bedroom furniture, supplying made-to-measure products directly to end customers. The operation combines in-house manufacturing with a direct-to-consumer sales model, enabling it to offer tailored products not typically available through mass-market retailers.
Sales are primarily generated through an established online platform, supported by SEO, paid advertising, and social media activity. Customers typically engage through the website, requesting samples or placing orders directly, with sales completed online or over the phone. The business benefits from a steady flow of enquiries driven by its digital presence and established brand position.
The product range focuses on bespoke and custom-built furniture, allowing customers to specify sizes, styles, and finishes. This approach supports higher average order values and differentiates the business from competitors offering standardised products.
The business has demonstrated the ability to generate turnover of approximately £1.56m in 2024, with historical performance showing revenues of up to approximately £2.5m. This reflects both established demand and the scalability of the model.
Operations are supported by an experienced team handling manufacturing, sales, and administration, allowing the business to run efficiently on a day-to-day basis.
There is clear scope for further growth through increased marketing activity, expansion of the product range, and development of additional sales channels, including potential international opportunities.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2023 (Actual) | 1,818,400 | 255,667 |
| 2024 (Actual) | 1,565,380 | 121,462 |
The shareholders are seeking to exit the business and pass it on to new ownership to support its next phase of development.
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The business sells flooring and interiors including dining room, living room, garden and bedroom furniture.
The company has developed a strong reputation in the area, with a large database of over 15000 customers.
Operates from a high street shop and a warehouse, both freehold.
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