Recent diversification means around 25% of turnover is from the performance brake range, supplying performance brake kits to the Land Rover market.
The growth and sustained success of this business - it's made a profit since day one - has come from a focus on delivering great value, first-class support, and expert advice to owners and the 4x4 enthusiast market resulting in a world-class reputation as evidenced by over 400,000 views of 'How To' and product videos, 5-star reviews, repeat business and revenues. Virtually all £3m of revenues are through organic business inquiries driven by word of mouth, social media and reviews, with less than £2K pa marketing spend, most of which is trade fairs and exhibitions.
The business is operationally lean, designed from inception with efficient product manufacturing at its core, driven by developing excellent supplier relationships who make some registered designs under contract. The IP of these designs adds further value to the business.
Huge growth opportunity: As well as expansion of the proven clutch and brake sales a classic car range is yet to be explored, in addition to a wider brake range for other vehicles.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2023 (Actual) | 2,950,000 | 1,120,000 |
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