AI-enabled software platform providing operational guidance, legal reference content and workflow support for the UK policing sector, generating turnover in excess of £400k and deriving effectively all revenue from a recurring subscription-only model. Growth has been achieved entirely organically to date, delivering an impressive £46.60 customer lifetime value (LTV) against a customer acquisition cost (CAC) of just £1.63, resulting in a market-leading 28:1 LTV:CAC ratio and a two-month payback period.
The platform serves as a mission-critical operational tool for policing professionals, combining proprietary legal content, procedural guidance and AI-assisted search functionality within a single solution. Supporting a nationwide user base of more than 21,000 individual paying subscribers, the business benefits from consistently low monthly churn and no customer concentration risk, providing highly resilient and predictable recurring revenues.
Its purpose-built technology platform has been developed over many years and is protected by registered intellectual property, creating significant barriers to entry within this specialist market. The business is also well positioned to capitalise on a substantial enterprise licensing opportunity, with clear potential to accelerate recurring revenue growth through organisation-wide deployments and strategic partnerships.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2024 (Actual) | 223,927 | 12,676 |
| 2025 (Actual) | 344,548 | 209,228 |
| 2026 (Actual) | 423,688 | 256,754 |
| 2027 (Forecast) | 518,060 | 330,298 |
| 2028 (Forecast) | 692,594 | 474,130 |
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