Project Canary is an established UK-based B2B distributor and sales agency of technical and lifestyle outdoor products. Stocking a diversified portfolio, including hydration, camping, climbing and utility categories.
The business is owner‑managed, with significant sector experience, and operates from leased premises that support nationwide distribution.
Financial Performance Overview
The Company has delivered consistent profitability over a sustained period, supported by attractive gross margins across its core brand portfolio. More recently, performance has benefited from structural growth in outdoor participation and increased reliance by international brands on UK distribution partners.
Location & Operations
This Company is located in the United Kingdom, operating nationwide with its base being easily relocatable.
Possible Acquirer
The business would be well suited to a trade, investor‑backed or owner‑managed acquirer seeking exposure to the outdoor equipment sector through an established distribution platform.
Products Offered
The Company operates across a range of outdoor equipment categories, including:
Camping equipment
Hydration accessories
Outdoor care and utility products
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2022 (Actual) | 1,159 | 160 |
| 2023 (Actual) | 1,457 | 289 |
| 2024 (Actual) | 1,310 | 314 |
| 2025 (Actual) | 1,450 | 410 |
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