Project Canary is an established UK-based B2B distributor and sales agency of technical and lifestyle outdoor products. Stocking a diversified portfolio, including hydration, camping, climbing and utility categories.
The business is owner‑managed, with significant sector experience, and operates from leased premises that support nationwide distribution.
Financial Performance Overview
The Company has delivered consistent profitability over a sustained period, supported by attractive gross margins across its core brand portfolio. More recently, performance has benefited from structural growth in outdoor participation and increased reliance by international brands on UK distribution partners.
Location & Operations
This Company is located in the United Kingdom, operating nationwide with its base being easily relocatable.
Possible Acquirer
The business would be well suited to a trade, investor‑backed or owner‑managed acquirer seeking exposure to the outdoor equipment sector through an established distribution platform.
Products Offered
The Company operates across a range of outdoor equipment categories, including:
Camping equipment
Hydration accessories
Outdoor care and utility products
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2022 (Actual) | 1,159 | 100 |
| 2023 (Actual) | 1,457 | 205 |
| 2024 (Actual) | 1,310 | 230 |
| 2025 (Actual) | 1,450 | 326 |
All opportunities on this website have been posted by advisers, or occasionally by company owners. Deal Opportunities Limited is not acting on any of these opportunities.
All the information available to us for this opportunity is shown above. We do not have any additional information.
Please contact the person responsible for this opportunity in order to request further information, or to express an interest in it.
You are not currently logged in to the site. If you are a regular user, please log in before requesting contact details.
Register Log in now Get their contact details without logging in
Distributes a wide range of products including oil, grease, workshop tools, PPE, chemicals and consumables.
Turnkey UK Defence Recruitment Platform with Prime-Supplier Credentials and Live SOW Revenue
Provides managed Apple fleet services for mid-market and enterprise
organisations.
A leading high-hazard specialist foam and fire system company, offering a fully in-house offering covering the design, manufacture, supply, and
maintenance of protective solutions for high-risk industrial environments.
Specialises in the design, supply, installation, and ongoing maintenance
of active fire protection systems for commercial and residential properties, with revenue largely derived from the installation of sprinklers and other fire suppression products.
Provider of mechanical engineering and industrial supplies, along with complementary metal fabrication services, offering an extensive range of products
A leading specialist manufacturer and stockist of a variety of valves, fasteners, studs, pins, and other precision-made parts.
Provides bespoke switchboard solutions alongside switchgear modifications, extensions, and servicing, that enable organisations to optimise existing equipment and meet modern operational standards.
The Company is a specialist Shopify Plus agency delivering high-impact, scalable ecommerce solutions for fastgrowing brands. It combines deep Shopify platform expertise with a senior-led, consultative delivery model to drive conversion, retention, and recurring revenue across the client lifecycle.
The Company is a well-established provider of intelligent building management systems and energy optimisation solutions across the UK. For over 20 years, it has supported businesses in reducing energy consumption, improving operational performance, and enhancing the efficiency of critical building infrastructure.