Importers and retailers of caravans, camping equipment

Reference

S11490

Turnover

£2m to £5m

Sector(s)

Leisure, Manufacturing, Miscellaneous, Retail & wholesale

Region(s)

North West England, UK Wide, Outside UK

Added

28 March 2024

Business description

Founded in the 1960s, the company brand has enjoyed a long and lucrative history, and in 2015, was divided into two interlinked and complementary firms. The two businesses have now become one of the UK’s leading retailers and importers of camping equipment and outdoor accessories. Company 1 sells a vast array of camping, caravan and outdoor equipment (approximately 3000 items) via two online shops, and Company 2 imports and sells its own brand of trailer tents and lightweight caravans, as well as other brands of new and used trailer tents and folding campers. Based in the North West, the company is renowned for its commitment to high standards of customer service and competitive prices, and has won awards for its own brand of lightweight caravans and trailer tents.

Company 1 - Company 1 comprises two online shops, with a well-developed e-commerce facility, that generated a combined turnover of £1.6 million in 2022. These two outlets specialise in the sale of tents, awnings, and caravan & motorhome accessories, a proportion of which are drop-shipped. 

Company 2 - Company 2 imports the company’s own brand of lightweight trailer tents and lightweight caravans, and retails other brands of new and used trailer tents, folding campers, and lightweight caravans. The company also offers servicing, repairs and spare parts for the aforementioned products.

The two businesses combined have a number of bankable USPs. The company’s own brand comprises lightweight caravans and trailer tents that are entirely unique within the caravanning and camping market, that have won Caravan Club awards, and that deliver high profit margins. The company also prides itself on its well-trained team of staff, who undergo regular training and who can be counted upon to provide the right advice, and on its onsite sewing/manufacturing facility and repair workshops which have proved popular with customers. 

The future looks bright for the companies, with an average trend of year-on-year growth, huge potential for the own-brand products, and scope to expand into international sales territories. Meanwhile, financial forecasts look promising, with Company 2 expected to generate £1.9 - £2 million in sales and Company 1 expected to generate £1.6 - £1.75 million in sales in 2023. 

In summary, the company has a number of gains to offer the prospective purchaser, including: 

• A well-established reputation in the market, with a 4.3/5 Google Rating across 377 reviews and a long 55-year history;
• An impressive financial profile, with a combined turnover of £3.1 million and an adjusted EBITDA of £344,280;
• Good digital visibility and a well-developed marketing strategy;
• A well-trained team of staff;
• An award-winning brand of trailer tent and lightweight caravan;
• Large stock holdings;
• Relocatable;
• Significant scope for growth, with huge potential for new own-brand caravans and mail order sales.

Highlights

• Two complementary businesses operating within the camping, caravanning and leisure market;
• High turnover businesses with promising financial forecasts; 
• Award-winning brand of trailer tent and lightweight caravan;  
• A well-established reputation in the market, with good online visibility and a well-developed marketing strategy;  
• A well-trained team of staff;  
• Exciting growth prospects. 

Opportunities

• A buoyant market, with an average upward trend of year-on-year growth; 
• Potential to expand into international sales territories;  
• New two-berth caravan in the pipeline, with a planned launch in October 2023.

Prospective purchasers

• 100% share capital
• Interested parties will be required to sign an NDA
• Shareholder amenable to handover