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Leading British Jewellery and Luxury Watch Retailer

Reference
D13177
Turnover
£10m to £25m
Sector(s)
Manufacturing, Retail & wholesale
Region(s)
East Midlands
Added
21 January 2026
Offers required by
February 03, 2026 - 12:00pm

Business description

C W Sellors (Gold and Silversmiths) Limited (In Administration) is a heritage British jewellery and luxury watch retailer, established in 1979 and headquartered in Ashbourne, Derbyshire.

The Company serves a diverse, multi-segment customer base both locally and globally with international purchasers drawn to the unique British gemstones offered and exclusive collections.

Historically, the business focused on own‑brand jewellery and benefited from steady growth over a long trading history. During the Covid period, the Company experienced a significant increase in demand and a strong trading performance followed. Shortly thereafter, Management implemented a growth strategy focused on network expansion and the development of new commercial partnerships with watch and jewellery brands.

As part of this strategy, the Company invested heavily in the development of a major new flagship site, funded through a combination of new borrowing and working capital. The scale and timing of this investment placed increased pressure on the balance sheet as borrowing costs rose, compounded by a weakening trading environment driven by reduced discretionary consumer spending.

The Company has two wholly owned subsidiaries:

  • Cressbrook Investments Limited (In Administration) – 100% owned trading subsidiary serving as a property-management and investment arm
  • Veso Limited – 100% owned dormant subsidiary

On 13 January 2026, Lee Causer and Ben Peterson of BDO LLP were appointed as Joint Administrators. The business continues to trade in administration while opportunities for a sale of all or part of the business are explored. Indicative offers are invited to be submitted by 12:00 on 03 February 2026.

Highlights

  • Heritage British brand with 47 years of production creating award-winning collections. Growing from a small Derbyshire workshop into one of the UK’s leading independent luxury jewellers and watch specialists.
  • Well-rounded offering combining in-house design, manufacturing, bespoke services, valuations and aftercare differentiates the Company from its competitors and creates advantageous margins.
  • Diversified product range across Jewellery, Watches and services, creating cross-selling opportunities combined with an established online presence encouraging growth both locally and globally.
  • Premium brand partnerships securing access to high‑end watch and jewellery brands and supporting margin quality and market positioning.
  • Core freehold property estate, including trading stores, head office and non‑trading investment assets, offering optionality alongside a rationalised leasehold footprint.
  • Demonstrated revenue scale, generating FY24 turnover of c£29 million.

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