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Project Velocity - Multi-location Cycling Retailer

Reference
D13160
Turnover
£2m to £5m
Sector(s)
Leisure, Miscellaneous, Retail & wholesale, Service industries
Region(s)
East of England, South East England, UK Wide
Added
13 January 2026
Offers required by
January 30, 2026 - 4:00pm

Business description

Business Opportunity

An opportunity has arisen to acquire a specialist bicycle retail and servicing business. The Board is seeking either a sale of the business as a going concern or a defined sale of the trade and assets, whereby the transaction would be completed by way of a pre-packaged sale following the appointment of Administrators.

Project Velocity operates a network of retail branches across Eastern England, supported by a well-developed e-commerce platform. The business specialises in the retail of bicycles across multiple categories, including road, mountain, hybrid, and electric bikes, complemented by a comprehensive range of cycling accessories, apparel, and components sourced from leading manufacturers.

In addition, the business offers a full suite of value-added services, including professional bike fitting, workshop servicing and repairs, and trade-in options. The Company has established a strong regional presence through workshop events and sponsorship of local cycling groups and has developed a brand recognised for its technical expertise, high-quality service, and customer loyalty.

This represents a strategic opportunity to acquire either: (i) the business as a going concern; or (ii) the trade and assets of the business, by way of a pre-packaged sale following the appointment of Administrators.

Expressions of interest are invited.

Highlights

Key Investment Highlights

  • Diversified revenue streams across bike/e-bike sales, servicing, accessories, upgrades, and bike fitting.
  • 40-year reputation built on trusted advice, high service standards, and excellent customer loyalty.
  • Large customer database with high repeat trade, strong community engagement and brand advocacy.
  • Distinct competitive advantage of being the only recognised bike fitting service in the regional area.
  • Highly specified workshop and servicing, featuring specialist tooling and up-to-date technical qualifications.
  • Recognised and accredited technical capability, including: Retül-certified fit studio - Shimano Service Center status - Bosch eBike Systems certification - Cytech-qualified technicians.
  • Highly experienced workforce, with long-standing staff and well-developed operational capability.
  • Transferable leases in place (or Licences to Occupy), to support continuity of the operating locations.
  • Highly experienced directors available to support handover and assist with post-acquisition trading.
  • Long-standing supplier relationships with leading distributors and manufacturers.
  • Premium bike brands product positioning, supported by high-quality accessory and apparel offering.
  • Turnkey platform for strategic buyers or owner-operators, with clear opportunities for further growth.

Additional information

Process and Timeline
Expressions of interest are invited for Project Velocity, either as a going concern or for the acquisition of its trade and assets. This represents an accelerated M&A opportunity, and interested parties are encouraged to undertake due diligence as a matter of priority.
Expressions of interest are requested by no later than Tuesday 20 January 2026.
In light of the Company’s current working capital constraints, any transaction is intended to be executed at the earliest opportunity. Prospective purchasers must have immediate access to funding and the ability to transact within an accelerated timeframe. The intention is to complete a transaction forthwith, subject to contract.

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