Established in 2008, the company became the first premium motorcycle tour provider in New Zealand, quickly winning recognition in the Business Excellence Awards Auckland and the Qualmark Silver Licence (New Zealand’s quality standard for tourism) for outstanding services.
The company offers self-guided tours, private guided tours, partner guarded tours, custom guided tours and NZ public guided tours across New Zealand, Europe, the Balkans and Morocco. The company offers a fully-managed experience, organising bookings of accommodation, ferries, and activities, as well as providing a pre-programmed motorcycle GPS and eBook containing route descriptions, maps and recommendations.
An official partnership with BMW Motorrad also provides the company with advantageous perks, including discounts on motorcycles, spare parts, and accessories, as well as expedited delivery on these. Indeed, the company exclusively maintains a fleet comprising only the most recent models, with a majority being under two years old, all serviced by authorised main dealers.
Outstanding levels of service have earned the company 188 5-star Tripadvisor reviews and placement on the platform’s “Hall of Fame”.
The key offerings for a prospective purchaser include:
Outlook
The future looks bright for the company, as revenue begins its recovery to pre-Covid levels.
There is lots of scope for new owners to expand the range of guided tours in New Zealand and overseas, as well as building upon the company’s already enviable fleet. Indeed, the current owners advise that they are in the process of purchasing the new BMW R1200GS and upgrading the fleet with new BMW K1600GT and BMW R1250RT amongst others.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2023 (Actual) | 874,206 | 269,814 |
| 2024 (Forecast) | 1,277,290 | 386,958 |
| 2025 (Forecast) | 1,500,000 | 428,038 |
One of the shareholders wishes to retire.
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