the UK marketplace for company sales

International motorcycle tours

£0.5m to £1m
Automotive, Leisure, Tourism
UK Wide, Outside UK
20 February 2024

Business description

Established in 2008, the company became the first premium motorcycle tour provider in New Zealand, quickly winning recognition in the Business Excellence Awards Auckland and the Qualmark Silver Licence (New Zealand’s quality standard for tourism) for outstanding services.  

The company offers self-guided tours, private guided tours, partner guarded tours, custom guided tours and NZ public guided tours across New Zealand, Europe, the Balkans and Morocco. The company offers a fully-managed experience, organising bookings of accommodation, ferries, and activities, as well as providing a pre-programmed motorcycle GPS and eBook containing route descriptions, maps and recommendations.  

An official partnership with BMW Motorrad also provides the company with advantageous perks, including discounts on motorcycles, spare parts, and accessories, as well as expedited delivery on these. Indeed, the company exclusively maintains a fleet comprising only the most recent models, with a majority being under two years old, all serviced by authorised main dealers. 

Outstanding levels of service have earned the company 188 5-star Tripadvisor reviews and placement on the platform’s “Hall of Fame”. 

The key offerings for a prospective purchaser include:  

  • Official ‘Travel Partner’ of BMW Motorrad and Qualmark certification recipient;  
  • Key differentiators such as pre-programmed GPS routes, new and well-maintained fleets, and excellent customer service; 
  • An unmatched reputation in the Global motorcycle tour market, with numerous awards, countless glowing testimonials and flailing competition;  
  • Revenue of over NZ$1.5 million in the financial year ending 31 March 2020, and revenue of NZ$874,206 in FY2023, with excellent liquidity.  


The future looks bright for the company, as revenue begins its recovery to pre-Covid levels.  

There is lots of scope for new owners to expand the range of guided tours in New Zealand and overseas, as well as building upon the company’s already enviable fleet. Indeed, the current owners advise that they are in the process of purchasing the new BMW R1200GS and upgrading the fleet with new BMW K1600GT and BMW R1250RT amongst others.


  • A stand-out company in the Global motorcycle tours market; 
  • Key differentiators including pre-programmed GPS routes, BMW Motorrad partnership, and new, well-maintained fleets;  
  • International clientele across the high-income consumer segment;  
  • Hugely lucrative business model with pre-Covid revenues of NZ$1.5 million and a revenue of NZ$874,206 in FY2023, with excellent liquidity;  
  • Exciting growth prospects, with sales of nearly NZ$1.3m forecasted for 2024.    


Turnover (£'000) Adjusted EBITDA (£'000)
2023 (Actual) 874,206 269,814
2024 (Forecast) 1,277,290 386,958
2025 (Forecast) 1,500,000 428,038


  • Potential growth avenues include US BMW rally participation, fleet expansion to seize emerging prospects, increasing share in the US and Chinese markets, and amplified marketing strategies for enhanced brand recognition. 

Prospective purchasers

  • 100% share sale  
  • Prospective purchasers will be required to sign an NDA 

Reason for sale

One of the shareholders wishes to retire. 

Contacting the person who posted this opportunity

All opportunities on this website have been posted by advisers, or occasionally by company owners. Deal Opportunities Limited is not acting on any of these opportunities.

All the information available to us for this opportunity is shown above. We do not have any additional information.

Please contact the person responsible for this opportunity in order to request further information, or to express an interest in it.

You are not currently logged in to the site. If you are a regular user, please log in before requesting contact details.

Register Log in now Get their contact details without logging in

Log in

Forgot your password? | Don't have an account? Register here

Please submit your contact details

Once submitted, an automated email will be sent to you giving you the full contact details of the person responsible for this opportunity. This is entirely free of charge.

Your contact details:

Businesses for sale