Swimming Pool Maintenance and Installation Business

Reference

S13457

Turnover

£2m to £5m

Sector(s)

Construction, Real estate activities, Retail & wholesale, Service industries

Region(s)

South East England, South West England

Added

31 May 2026

Business description

Established and Profitable Swimming Pool Services Business:

A rare opportunity to acquire a long-established, profitable and substantial swimming pool services, maintenance, refurbishment and installation business operating in the South UK.

The business has traded for more than 30 years and has developed a strong reputation for technical expertise, quality workmanship and reliable service delivery. It benefits from a large recurring and repeat customer base, a skilled team of employees, a fleet of owned vehicles, established supplier relationships and a strong regional reputation.

The vendors are planning a controlled exit and are willing to provide an appropriate handover to support continuity.

Location:

South UK.

The exact location and trading identity are withheld at this stage for confidentiality. Further information will be released only after buyer qualification and completion of a non-disclosure agreement.

Business Overview:

The business provides a comprehensive range of swimming pool services, including regular servicing and maintenance, pool repairs, pool refurbishment and renovation, new liner pool construction, spa supply, repair and installation, chemicals, parts and accessories.

The customer base is predominantly domestic, with commercial work deliberately kept limited by the current owners. The business operates within a practical regional radius of its premises, while also servicing a number of longstanding customers further afield.

The company is well-established in its market and has built a strong reputation over many years. Much of the work comes from repeat customers, referrals and word of mouth.

Highlights

• Key Investment Highlights:
• Long-established business trading for more than 30 years.
• Current family ownership since 2002.
• Strong regional reputation for technical knowledge, quality workmanship and customer service.
• Turnover of approximately £2.31m in FY2025.
• Around 280 to 300 regular service and maintenance customers.
• Approximately 675 customers served in the last 12 months.
• Wider historic database of around 1,500 customers over the last 10 years.
• Low customer concentration, with no single customer understood to account for more than 5% to 10% of turnover.
• Experienced team in place, reducing day-to-day reliance on the current owners.
• Broad income mix across servicing, refurbishments, repairs, chemicals, products and new liner pool installations.
• Business is currently booked approximately 6 to 9 months ahead.
• Current quoted pipeline estimated by the vendors at over £300,000, with confirmed work not yet completed of approximately £150,000.
• Significant owned assets, including commercial vehicles, tools, equipment and stock.
• No asset finance or hire purchase disclosed by the vendor.
• Scope for further growth under a suitably resourced buyer.

Financials

Financial Overview:

The business has delivered consistent turnover and profit over recent years.

FY2023 turnover was approximately £1.99m

FY2024 turnover was approximately £1.98m

FY2025 turnover was approximately £2.31m

Opportunities

• Growth Opportunities
• There are several potential areas for further growth under new ownership.These include developing more formal annual service plans and increasing recurring servicing revenue.
• There may also be scope to recruit additional service engineers and build-team staff to meet current demand and reduce capacity constraints.
• Further opportunities include expanding heat pump sales and installation, liner replacements, refurbishments and chemical sales.
• A buyer with suitable skills and trades resource may also be able to revisit concrete tiled pool work, which is not a current focus.
• Marketing could also be developed further, including SEO, Google Ads, mail-outs, open days and improved showroom or display facilities.
• The vendor also believes there may be scope to expand geographically into selected South Coast markets where demand exists.

Prospective purchasers

Reason for sale

Reason for Sale:

The shareholders are considering a sale as part of forward planning for a controlled exit and retirement.

The vendors are aligned in their intentions and are willing to provide a suitable handover. They are prepared to support introductions to customers, staff and suppliers and assist with continuity following completion.

The vendors would prefer a full financial exit, but are prepared to remain employed or available for a suitable handover period if required by a buyer.

Additional information

Offers are invited.

The business is being marketed confidentially and information will be released in stages. Interested parties will be asked to provide a brief overview of their background, acquisition rationale and indicative funding position.

A non-disclosure agreement will be required before the business identity, exact location, detailed Information Memorandum and further financial information are released.

Management meetings and further due diligence will be arranged with suitably qualified parties only.