Opportunity to acquire a premier online marketplace connecting customers with private chefs and catering providers for private dining, corporate hospitality and events.
The marketplace enables customers to submit dining/event requirements and receive tailored proposals from chefs for private dining, corporate hospitality and events.
Project Butler has evolved from an operations-led model into a scalable marketplace. The platform supports the full booking journey, from initial enquiry and menu proposal through to chef selection, payment and event delivery.
The technology-led platform is supported by automation and AI-driven tools, including proposal scoring, dynamic pricing, and automated customer support.
The Company has recently launched an AI-powered concierge to drive customer bookings, with initial metrics indicating a projected 2–3x uplift in existing website traffic.
Project Butler has recently expanded into partnerships with Short-Term/Vacation Rentals businesses. The Partner API channel has generated over £1m in the last year from this new channel and has created the most recognisable brand in this space.
The business demonstrates strong operating leverage, paid bookings and chef registrations have risen by over 50% in the past 12 months, and customer requests have increased 70% YoY, alongside consistent growth in chef and customer engagement.
The Board is seeking either a sale of the business as a going concern, or a defined trade and asset sale; the latter to be via a pre-packaged transaction, to be complete following the appointment of Administrators.
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Premier online marketplace connecting customers with private chefs and catering providers for private dining, corporate hospitality and events. The marketplace enables customers to submit dining/event requirements and receive tailored proposals from chefs for private dining, corporate hospitality and events.
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Acquisition Opportunity
100% of the Share Capital of the Business & Assets
Hilco are offering for sale the shares, or the business and assets of a provider of proprietary B2B wholesale commerce technology, digitising wholesale buying and selling between brands and retailers across the UK, Europe and North America.
The Company’s purpose-built technology platform transforms a historically fragmented offline wholesale purchasing process into a fully integrated digital workflow, spanning product discovery and retailer ordering through credit, invoicing, payments, tax compliance and cross-border fulfilment. The highly scalable platform provides the operating infrastructure required to support complex B2B wholesale transactions at scale and can be acquired as a standalone asset/business or integrated into an existing commerce, payments, ERP, procurement or marketplace platform.