Established in 2019, the company is a wide-ranging beauty brand, offering its own line of eyebrow, lash lift and makeup products, alongside accredited online training for salon professionals. The brand stands out in the market as the sole UK-based manufacturer offering home brow lamination kits.
Defined by their planet-first approach, the company’s own proprietary trademarked line of make-up, dye, lamination and lash-lifting products are distinct on the market for their natural, plant-based and ethically-sourced ingredients.
Approximately fifty percent of revenue derives from the company’s own brow lamination product range, reflecting its position as an early player in this now highly popular market.
As early pioneers in brow lamination techniques, the company also hosts training sessions and workshops in eyebrow and eyelash treatments for salon professionals, offering its own accredited courses in brow lamination technique and ethical beauty, alongside unlimited after-course support.
The company’s key offerings include:
The shareholders see an exciting future for their brand, with opportunities to establish trade partnerships with high-end retailers such as John Lewis, Harvey Nichols, Harrods, and Sephora. Franchising the brand on a global scale could also create additional income streams.
The shareholders are also open to the sale of their complementary business. Their vision for this brand is to comprise “new age” skin care bars featuring futuristic décor that would leverage artificial intelligence to conduct an in-depth analysis of customers’ skin.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2020 (Actual) | 584,463 | 107,842 |
| 2021 (Actual) | 637,883 | 151,357 |
| 2022 (Actual) | 772,510 | 17,227 |
The shareholders feel that they do not have the personal or financial resources to facilitate the business’ growth.
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