Established in the 2000s, the company is an omnichannel retailer of high-end heating appliances, operating primarily through e-commerce channels with a complementary high street presence in the South East of England. With an industry-leading online presence, the company offers a curated selection of wood, multifuel, gas, and electric stoves and fires from renowned brands.
Their business model centres on direct-to-consumer sales nationwide, with the majority of (~90%) sales taking place through their search engine optimised e-commerce platform. A small percentage (~5%) of sales come from trade clients. They also offer installation services locally throughout London and Essex via their Hetas- and Gas Safe-qualified partner.
Specialising in the wood and multifuel appliance segment, the company's core strength lies in its in-depth product knowledge and ability to provide expert advice on appliance selection and installation. Other key differentiators include coveted dealerships with leading manufacturers and a best-in-class e-commerce website with advanced back-end functionality (including integration with Amazon and eBay).
With a history of strong revenue generation, there is ample scope for growth. Diversification and expansion efforts are already underway with the recent introduction of outdoor heating appliances and plans to introduce nationwide installations.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2024 (Actual) | 1,330,880 | 24,555 |
| 2025 (Actual) | 1,089,380 | -48,793 |
| 2026 (Actual) | 1,301,730 | 92,015 |
Family commitments.
All opportunities on this website have been posted by advisers, or occasionally by company owners. Deal Opportunities Limited is not acting on any of these opportunities.
All the information available to us for this opportunity is shown above. We do not have any additional information.
Please contact the person responsible for this opportunity in order to request further information, or to express an interest in it.
You are not currently logged in to the site. If you are a regular user, please log in before requesting contact details.
Register Log in now Get their contact details without logging in
Education consultancy delivering strategic, research-led, and funding-focused support to schools, governments, and multi-academy trusts.
The operator of several vehicle dealerships, offering new and used
vehicles for sale and providing comprehensive vehicle servicing and MOTs.
Providing expert haulage services across the UK, specialising in
construction logistics for companies in the steel, formwork, groundwork, and falsework sectors.
Offers innovative architectural, interior design and visualisation services
for a range of sectors providing environmentally considerate, high-quality buildings that add to the built environment.
A market leading designer, consultant and contractor of specialist waterproofing services to the construction industry. This niche business benefits from strong technical expertise creating barriers to entry and is run by an established and experience management team.
Premium dessert manufacturing.
Provides skip hire, direct tipping, aggregate supplies, scrap metal sales, and hazardous waste disposal services.
Offers premium craft spirits on a subscription basis, mainly delivering
monthly boxes that include exclusive spirits, perfectly paired mixers, gourmet snacks, and a members’ magazine.
Project Oriel designs, fabricates and installs UPVC windows and doors, as well as associated products and accessories.
Specialises in the maintenance and provision of telegraph poles and
the installation of fibre networks, offering a comprehensive service for both wireless and fixed-line network builds.