Established in the 2000s, the company is an omnichannel retailer of high-end heating appliances, operating primarily through e-commerce channels with a complementary high street presence in the South East of England. With an industry-leading online presence, the company offers a curated selection of wood, multifuel, gas, and electric stoves and fires from renowned brands.
Their business model centres on direct-to-consumer sales nationwide, with the majority of (~90%) sales taking place through their search engine optimised e-commerce platform. A small percentage (~5%) of sales come from trade clients. They also offer installation services locally throughout London and Essex via their Hetas- and Gas Safe-qualified partner.
Specialising in the wood and multifuel appliance segment, the company's core strength lies in its in-depth product knowledge and ability to provide expert advice on appliance selection and installation. Other key differentiators include coveted dealerships with leading manufacturers and a best-in-class e-commerce website with advanced back-end functionality (including integration with Amazon and eBay).
With a history of strong revenue generation, there is ample scope for growth. Diversification and expansion efforts are already underway with the recent introduction of outdoor heating appliances and plans to introduce nationwide installations.
| Turnover (£'000) | Adjusted EBITDA (£'000) | |
|---|---|---|
| 2024 (Actual) | 1,330,880 | 24,555 |
| 2025 (Actual) | 1,089,380 | -48,793 |
| 2026 (Actual) | 1,301,730 | 92,015 |
Family commitments.
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